Casting Director: Paul Russell, New York City

Paul Russell’s career as a casting director, SDC director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, Broadway and is the author of ACTING: Make it Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor.

To contact Paul visit: www.PaulRussell.net.

Paul… you have written a fantastic new book, “ACTING: Make it Your Business “. What is your greatest hope for those who read the book?

That the actor, whether new to the business or as a veteran, treats every aspect of the business with professionalism. As I wrote in the book, “This industry is all about image, image, and image. Oh and did I mention image?”

In your book, you reveal “The Cardinal Sin of Auditioning”. What is it, and why is it so offensive to casting directors?

This Cardinal Sin pisses me and my colleagues (casting personnel, talent reps, producers and directors) so much that not only did I devote several pages to it in ACTING: Make It Your Business, I also recently wrote about it in my weekly blog Answers for Actors.

What is so monstrous a sin to cause such ire? Actors auditioning for projects for which they are either; knowingly not right for the role(s) available, not available for the production or worst of all not interested in actually taking the job if offered employment. Now, that last reason may be a surprise to some of the readers here but it happens. Often. Far to f-ing much. If you want to know what happens to those arrogant actors who propagate the Cardinal Sin of auditioning… well… you’ll have to read my book.

Throughout your book, you include insightful interviews with actors who have built and sustained very successful careers. In your opinion, what are the most important qualities of successful actors?

Keen self-awareness of type and potential. Lack of desire to be in this business just to be famous (far too many of those Paris Hilton wanna-be’s roaming audition studio corridors) and a strong work ethic. Most of all; sanity is key. The insecurities that plague our business, especially among actors, often ruin careers and projects.

What do the people you interviewed have in common?

They work. Often. They’re also grounded and realistic about the business. They have no bull shit pretenses about ability and their place within the industry. I don’t like associating myself with ass kissers or bull-shitters.

So much of the e-mail we receive at ActorsLife.com comes from aspiring actors whose main focus is on becoming famous. In your experience, what impact does a yearning for fame have on an actors’ career development?

If fame is all you want here’s a cold water splash for you. Get the fuck out of the business. Now. We have no place for people who are more concerned about dressing rooms, limos, talk show appearances and wealth. All of that is a by-product of the business that less than one percent of actors attain. Be in this business because of love for craft not for love of attention. Got it?

You want fame? Go on a reality show. You want to be an actor? Get training and never stop learning and growing. I and my colleagues on this side of the audition table detest actors, or actor hopefuls, who live by the mantra “I wanna be a famous actor!” Give us all and yourself a break. Grow up.

What is your job as a casting director, and what do you love about it?
Before we begin, there’s a statement I make at the beginning of every class or coaching seminar and I wanted to place it at the very start of the interview…

Everything I say is right.
Everything I say is wrong.
There are many conflicting opinions in this industry. Don’t take one person’s words as gospel, including my own. Take what works for you.

My job as a casting director is to solve puzzles. As often as I joke about being “glorified human resources”, I’m dedicated to helping performers attain goals and employment. I began as an actor and understand the “hell” they go through in order to survive.What I most love about being a casting director is completing a project. Well, actually, what does thrill me is when a performer hits the audition dead-on and chills go through everyone behind the table. By-the-by, there are also many things I hate about being a casting director and one of them is that table that separates the creative team from the talent. It’s intimidating for the performer.

What are the qualities of a good casting director?
Being open to new or unknown talent. Perseverance in putting the puzzle together. Going after the actor that passes on a project because his representation told him to pass, when in reality, the actor wants to work. Organization. There’s a lot of paperwork. There’s more time at the desk than there is behind the audition table.

How does your experience as an actor and director make you a better casting director?
I don’t know if my experience in all three performance fields makes me better. I may be more aware and sensitive to what an actor is going through during an audition having been there myself. As a director, also being a casting director, I will work a lot with actors in pre-screens to help them reach what the creative team is seeking. I’ll nearly always ask an actor in a pre-screen; “Can we play?”

What qualities do you admire in actors you have worked with?
Wit, intelligence, genuine charm and honesty.

What (if any) are the differences between casting for film, tv, and theater projects?
With film and TV the exchange I’m looking for in an actor’s audition is much more intimate than with theatrical auditions. Lately I’ve seen far too many actors giving a film or TV read for theatrical auditions. When this happens the essence of the character and the scene/story dynamic has a life expectancy of 2 inches beyond the actor before it falls dead onto the floor.

Do you expect to see a different acting style/technique depending on the project, or can a good actor move easily from theater to on-camera work?
For me, performance on a stage is an expansion of the heart. Film and TV is more analytical and comes from the depths of the soul and projected through the performers eyes. Many actors now know how to make the transference. The one’s that have the hardest time straddling the two are those with no stage experience and those with only broad musical comedy experience

What are the first steps an actor should take in developing a relationship with a casting director?
Know that a casting director is not an agent. I don’t represent actors, I champion and hope for them. Also, know that a casting director is not someone to be put upon a pedestal and revered as all knowing and powerful. Respect as a casting director should be earned by acts of humanity than by credits on a resume.
To break into the frenetic world that a casting director is caught up in, an actor would do well to keep aware of the projects the casting director is working on and keep sending their marketing material when appropriate. Also, doing well at auditions helps.

Are there resources you recommend investigating to find out more about specific casting directors?
I’m purposely ignorant to the myriad of “guides”, books and other published resources that capture our names and addresses. Learning a casting director’s history is as easy as Google. IMDB.com is helpful as well.

If a casting director you want to know more about is holding a seminar or lecture series, go and meet them if affordable. Ask questions but don’t interrogate.

The best way to know a casting director is to present quality work and/or ask if a casting director needs help whether it’s being a reader, audition site assistant/intern, opening the avalanche of mail received daily (there’s a good one to learn the difference between proper and poor marketing). Be honest on the approach. We’re all ambitious to some degree, using others to move along. I prefer honesty in knowing that an actor who wants to help out is doing so to learn.

Are events at places like TVI and Actors’ Connection an effective way to meet casting directors?
Yes, if used efficiently. TVI is a great place. Actor’s Connection has improved dramatically with the new management. One-on-One is also good. But make sure that you’re placing your hard earned money on the right industry associate. Often when I go, I see that other associates on the schedule are low-level assistants at agencies and casting offices. Many agents and casting directors with their names on the doors do not want to be bothered with these “Paid Auditions.” Sometimes I can understand that feeling after having a knife pulled on me by an actor as part of his audition. But they are missing opportunities. I do know of some agents with their names on the door who are very faithful about this form of outreach and treating it seriously.

Myself, I have often called in people for a project that I have met at Paid Auditions. But for some industry associates, theses places are seen as two dreadful hours to mindlessly sit through in order to gain some extra cash to pay personal bills. Be judicious about who you pay to meet.

What should actors consider when getting headshots?
That the headshot LOOK exactly like the actor when the actor enters the audition room each and every time, for the life expectancy of that headshot. One would think that this question need not so much hand wringing and sleepless nights for an actor. It’s simple. What we see is what we should get. Every time. Repeat. Every time. I and others behind the table expect, no, demand, to see reflected in corporeal form what is on paper in front of us. Would anyone buying a car or house seen first by a photo, learn that in reality the photo and reality do not match. No.

This does not mean that an actor has to be wearing the same clothing in the audition setting as in the picture, although I do know of one actress who used to do that. I haven’t seen her in awhile, I don’t know if she still reflects that picture and wears the dress to auditions, if so that blue velvet dress must be thin shreds by now.

Don’t go cheap if the quality is cheap because that’s all you can afford. Do some shopping as you would for a car. A headshot is an investment. Ask agents and casting directors what photographers work they prefer. Ask other actors. Look at many headshots.

Also, stop the color crap. This color craze thing that is spreading from LA like a virus, is horrible. The quality is often poorer than B&W and many look like high school graduation portraits or worse, air brushed, pin-ups from a porn magazine. The burgeoning color headshots for actors has become a talking point nearly every time agents, managers and casting directors get together. To put it bluntly. We hate the color pictures. Stop feeding into the anxiety that you must have them because a small, limited number of actors have them and photographers are telling you we want them. We don’t want them. They’re ugly. When the photographers pushing color headshots are sitting behind our desks, then they have the right to say; ‘This is what the industry wants’ Until then, stop sending color pictures.

What are you looking for on an actor’s resume? What impresses you?
If I am casting for a specific project I am looking for similar credits that match what I am casting at present. I will also, sadly, look to see the education factor. MFA? BA? “Industry approved” school or workshops given by long-time out of the loop actor-teachers. I will also look to see what directors the actor has worked with as well as the level of the performance venue(s).

I came from summer stock and dinner theater. I know there are quality actors out there who for whatever reason can not cross that bridge into the next level. It’s not always easy. Beyond talent, timing and luck are major factors. But there is a snob factor that I will admit to having myself because my clients (producers) expect a certain level of quality and history. For a language play I give stronger consideration to an actor who has worked at the Guthrie or Yale than someone who has only done musical ensemble at Barney’s Beef & Boards at The K-mart Plaza Dinner Theater. Mea culpa. But all integrity is not lost. If the latter is the only credit on the resume, something else might spark me into meeting the actor. For every casting director, it’s subjective

How important is a college degree in acting?
Sadly, today, we’ve forgotten that great actors of the past did not need an MFA to be an actor. But the system, as it stands presently, nearly demands those three little letters be present on the resume. I admit to taking part in the snobbery of “the industry approved schools”. As mentioned previously, I sometimes have to. BUT, I also open all my mail and will bring in anyone I consider appropriate, based on the variables presented, without regard to three little initials that cost three thousand times their base number.

Is there any other training you feel actors should have?
Life. Remember there is a world beyond the tight knit entertainment community. Also, go out and work. Stop waiting with cell phone in hand for that pilot audition. Take work in the regional and stock theaters. You meet more people working than you do sitting with a phone in your hand, waiting for it to vibrate with the possibility of an audition that might lead to a callback which may in turn lead to another callback, then testing, then studio haggling…oy … it’s nearly endless. Go out and work. Broadway directors work out of town at regional theaters, why should it be any different for actors? Work is training.

How important is it for actors to participate in “showcase” evenings, and what type of showcase (if any) are you most likely to attend?
The AEA Showcase Contract began as a good opportunity for out-of-work AEA actors in NY to keep fresh. Unfortunately, today, showcases have become New York City’s version of really bad community theater that is an endurance test for the audience, and sometimes the actors. I stopped attending showcases long ago after seeing far too many torturous productions of “Savage In Limbo”, the most overdone showcase play.

The only showcases I attend are those of very close friends, associates and school leagues. Please remember that we’re people too. We have lives. We work all day, have little opportunity to eat, sit in sessions which cause “audition glaze” and have to commute 45 mins. to 90 mins. to get home. Attending a showcase is still work to us. Make sure that what you’re are inviting us to, is something that you would proudly invite your entire family to. And their neighbors. I am often asked this question and my basic response is; ‘Don’t invite me to anything unless everything about the production is absolutely stellar. If you’re stellar in a production that is less than stellar, don’t bother because then I’m wondering why you made the poor choice to be a part of something so painful for the audience. I go home with a lot of resentment.’

Is there anything that would make a showcase more appealing?
Stop doing Savage In Limbo.

How often should an actor mail you a headshot and resume or a postcard?
A post card tells me nothing. I prefer to receive a full headshot & resume. One of each please. I often get mailings from an actor that has sent five to seven of the same headshot. It happened to me this morning. Am I to paper my walls or wrap my holiday gifts with the extras? (They now await my municipal waste service.) Send the headshots when relevant to a project or if there is something new to say. With regard to postcards they are better suited for commercial and extras casting. Know the appropriate demographic you’re spending your hard earned money on when doing mailings.

Are “blind mailings” an effective way to get noticed?
If you can afford the cost, then do so. Some casting directors open all their mail, others (no names mentioned) let the mail pile up unopened and then after three or four months toss the unopened mailings into the dumpster. (I know of one office that is very guilty.) I can’t do the latter for several reasons. One; I never know if what is in the envelope that may match a project I’m working on or may soon be working on. Two; I appreciate the time and cost factor an actor has spent to send the mailing. Three; Karma. I’m sending out mail as well and I would want someone to open my mail.

What is the best way for an actor to follow up after mailing a headshot?
For each casting director the answer will be different. For me; don’t call. I am often surprised and a bit annoyed by the actor who will call and ask if I got their headshot. Why am I surprised? I get on average 50 headshots a day. I barely recall what I had for breakfast. Why am I annoyed? Because I’m constantly on a deadline and trying to get my work done. The actor “headshot follow-up” phone calls are an equivilant to a tele-marketing call during diner. Trust me when I say that, I open all my mail and keep a large file for reference. If you have mailed information to me, I’ve looked at it.

One follow up I really dislike is getting a postcard, inside a Hallmark envelope, masked as a greeting card (the actor thinking it will disguise the mailing. Most of us are not that stupid, well, OK, some of us are.) Then on the postcard I’m being told nothing except “Hi, how are you? My cat is at the vet” (I get these often. Either there are a lot of rich veterinarians out there or a large group of insecure felines who need attention.)
At what point does “following up” become a nuisance?
When the Christmas cards come from people I’ve never met. And inside the Christmas card is their postcard. This is a business. Treat it as such. Be professional. Outreach for employment as an actor should not be much different in behavior as if you’re interviewing for civilian employment. Sending me Christmas cards with a resume will have you on display at my next class as part of “the Freak File”. By the way thank you to the actor who sent the blue holiday card with the loose, Mylar snow flakes that fell onto my floor when the card was opened. I’m now taking my cat to the vet.

If an actor has no film or tv credits, do you recommend they make their own demo reel or pay a service to shoot a demo reel of them?
” If I wanted to sell cars, do I falsify my resume to read that I worked at several non-existent dealerships? No. If an actor has no experience with film or TV, go get some. Endure the confusion and the chaos that is student films. Find those casting directors who cast for independent features (SAG Modified, Non-Union, etc…), track down the NYU and Columbia students. Nearly everyday Craigslist.org has listings.

Making up a reel on your own, in which the product is not a result of a production under a directors guidance is parallel to making up a resume and filling in credits that didn’t happen. You weren’t hired. DON’T DO IT. And also you take the risk that the final product, of which cost equaled three months rent, is poor in quality, and lacks authenticity. It’s like a showcase but in electronic form.”

Do you feel a personal website is an important tool for actors? Do you visit actors’ websites?
Yes. & Yes.

What are the common mistakes you see actors make?
If an actor wants to learn to acknowledge and correct some of their mistakes, become a reader at auditions. We ALL make mistakes. When I jumped over the table from being an actor to being a casting director I was mortified by seeing mistakes I had made previously, now reflected by the actors in front of me.

The biggest mistake of all, are actors treating the actor employment search as something foreign to normal civilian job searching. Be professional. Cut the cute, get attention “I’m unique” crap unless that is what is being sought. If you do gimmicks routinely, you’ll end up in the trash basket. Or worse, my Freak File for the class I teach on career development and audition technique. It goes from the headshot and resume to mailings, to getting the audition, winning the audition, to negotiating the deal.

At heart this business is image, image, image. What image do you want to present and be known by? By the way, 90% of the decision process about a performer’s ability to match a role is made within the first ten seconds of entering the audition room. During the audition, it’s the actor’s job to meet or exceed those expectations or correct and defy the less than stellar expectations.

Is there anything that frustrates you when dealing with actors?
In all fairness there is frustration on both sides of the table. It’s unavoidable. We’re human. But as to my own frustrations … yes I have them, but I’ll have to do a Reader’s Digest version or else I’ll never be able to walk safely the audition hallways again.

My biggest pet peeve goes back to what I stated earlier. Image. Know who you are and how to present that in a professional manner. And what I mean by a professional manner is this: If you were applying for a civilian job at a Fortune 500 company, would you send a poorly laid out resume or no resume at all with NO cover letter? Actors do this to me. I get similar and worse all the time. I still keep in my Freak File the “cover letter” I received from one actress whose cover letter was a Prozac post-it and written on it the role she wanted. Nothing else.

The other major pet peeve I have is when I encounter actors who don’t want to work. I’m floored by it. When I was an actor, you took work when it came. Nowadays many actors in NY are waiting for the film and TV career to land in their lap. Go to LA.

Now, I understand that some work may not be to an actor’s liking. Everyone is discerning. I’m picky with my food. It’s a Virgo thing. But I and my assistant Bonnie Black (also an actress) are amazed when actors pass on an audition for a project they feel is beneath them. Example; recently we had many actors (with minimal to fair credits) turning down a chance to play Othello over several weeks, to audiences of 5,000 a night for a weekly salary that would be the cost of a month’s rent in a small NY apartment. I thought this business was about creating, not waiting.

What steps can actors take to make the casting director’s job as easy as possible?
Enjoy the audition as much as possible. I know that is easier said than done. And I’ve heard from actors and agents that going in for some auditions is tantamount to facing a Nazi firing squad. I and my assistant Bonnie try to strive for a much more relaxed and friendly atmosphere. Also, be prepared. Even if you’ve been called in for an appointment and your representation has sent the casting director a headshot, BRING MORE with you. Again, I refer to the civilian world. Would you go to an interview for a job without your resume and some business cards? Also, make sure that you have the proper material for the audition. I can’t stress enough, be prepared. It’s those prepared people who get the job.

When called in for an audition, what can an actor do to be well prepared?
Ask questions. If represented make sure to ask the person calling you with the audition gives you full information on the following: (and this is going to seem elementary but not knowing the following, often happens)

Full address of audition. Who is going to be in the room? Is there a script available? Can I read the script? Are there sides? (BIG OVERLOOKED FAUX PAS). The more prepared the better chances you have of winning. Who is involved? Commitment dates. Even the play title. OK, OK, I know that sounds obvious BUT sometimes an agent will just give out a character name and hope that the actor will know that Prospero is from As You Like It. Or is it Measure For Measure…. or Death of A Salesman? I wish I were making up the last one..

If the casting director instructs you or your representation that you should see a current production of what you’re auditioning for, even though you’re auditioning for a tour or regional version of that same play or musical, DO IT. It means that the director is going to be wanting a carbon copy of what another director has labored to present.

Prepare your audition as it would be in the audition setting. If it is a scene, drag, beg, or Craigslist.org a scene partner to be the reader. Place the reader where a reader normally is set in the audition room.

Do not memorize the performance. Memorizing the lines is okay if you’re solid with them but if the performance becomes audition by rote, you’re dead. Like scene theater games, do your audition piece in settings with activities that have nothing to do with material. Such as; Lady Macbeth ‘rehearses’ the “out damn spot” scene as the actress washes dishes, folds laundry, drives her Ford Explorer to the mall. Sweeney Todd rehearses his ‘Epiphany’ while planting mums in the back yard or jogging in the park …

Doing your audition outside of its intended environment as written will open up discoveries. You’ll hear new interpretations. Also you will be stronger in the audition room when the director begins adjustments. You’ll feel secure because, hey, if you could be Maggie from “Cat On a Hot Tin Roof” at the local Pathmark, you can be Maggie anywhere in any situation.

Also, musical performer auditions … As patronizing and elementary as the following is, many musical performers do forget that the lyrics to a musical number where written to tell a story and not just words placed to accentuate the pretty notes. I and many of my client’s want to hear the story in a song. Take the notes away from lyrics and dive into what is being told. (Okay if it’s Tim Rice you may find yourself laughing and wondering about the intellectual depth of a lyric that reads; “Only goes to showa, greatest man since Noah”.) There are some exceptions.

If an actor is considering moving to New York, what is the most important thing they should know about the industry before they arrive?
No one is going to call you. You have to make the calls and create the work. The competition is fierce, sometimes dishonorable. From the many “no’s” there will always be at least one “yes”.

What did you think of this interview? Let us know!

Another popular mailing is; “I auditioned for (insert generic play) and (insert generic commercial) and (insert generic casting director) and I’m available.’ OK, so I’ve just been told that you’re auditioning a lot but not getting any work. What’s wrong with your talent if you’re auditioning for the world and not booking? Why should I call you in if you’re not succeeding? Don’t tell us about the auditions you didn’t get. Tell us about the work you’re getting. And please, no pet stories.”

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About Kipley
Kipley Wentz is the owner and editor of ActorsLife.com and Ballet2Broadway.com. An award-winning actor and filmmaker, Kipley's showbiz experience spans more than 25 years of theater, film, television, improv, and children's entertainment. He holds a BFA in Theater from the University of Southern California and earned a certificate in Multimedia Production from New York University.

Comments

  1. Kevie Harris says:

    I read the interview and i agree with Mr. Russell ….. i’m not in it for the fame i’m in it because there is not one show or comedy or movie that i watched and don’t see my self playing that curtain role or just having fun while doing it as a career. i am a Jamaican and the industry here is not all that, but i try to get into commercials to build my resume i travel to the US and try to get auditions.

    if there is any information you can give please contact me at Clinicdj@gmail.com or Keron12001@yahoo.com. thank you for reading this.

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